Schiphol Group

tl;dr

• UX Designer in both Webteam and Concepting team

• Design lead for UX Researchers, UX Designers, Visual Designers and UX Copy writers (minimum of 6, maximum of 13)

• Responsible for people and way of working of the design team

• Picked up SCRUM Master and PO role when needed in the Concepting team

• Increased conversion of Parking significantly after redesign

• Designed and evaluated the Short Connection Units (kiosk)

• Designed and evaluated the Self Service Units (kiosk)

• Designed and evaluated a new boarding process

• Design for a proof of concept for a chatbot with Google Home

Lessons learned

• Differentiating between main challenge and sub challenges in the concepting team

• Lean UX and rapid prototyping